Ux.UI & Design Thinking Workshop
Project description
1 - Definition and assignement
– Keep all stakeholders informed of project progress.
– Smooth communications and possible changes
1 - Definition and assignement
➢ Targets & core target
Within my team, we have determined our 3 different targets:
- Core target / Primary target / Secondary target
UX Approach
➢ Mindset analysis grid (Figma)
This state-of-mind grid enabled me to get to know my persona better, so I could analyse the potential functionalities that might interest him.
➢ Field study (Google Forms)
- Objective and sport motivation
- Consumption habits
- What they like about using a connected bracelet
- Purchasing criteria
- Pains points
- Overall observation
➢ Jobs to done
This method allows us to understand what the job is, from the customer’s perspective.
It has enabled me to :
- Help create innovative products or services that are adopted by end-users.
➢ Empathy Map
➢ Experience Map
In creating my Empathy Map, I wanted to get to know and understand my persona better.
In creating my Empathy Map, I wanted to get to know and understand my persona better.
➢ Customer journey Map
➢ Service Bueprint
For my persona, I was able to define the various stages in which the user might need the app or bracelet in his or her daily life. This starts with the very first point of contact to create a relationship with the brand’s connected bracelets and app.
Creation of a blueprint service to define the user experience at the heart of the user journey, during the search for and purchase of the connected wristband enabling a personalized program and quality follow-up.
